Nigerians turn to locally made clothing as cost of imported, second-hand items rises

Many Nigerians are increasingly embracing locally made clothing as the rising cost of imported fashion items and second-hand “okrika” makes them less affordable.

For years, foreign-made clothes and accessories were widely preferred, with many consumers drawn to Western styles. Okrika later became a cheaper alternative for those unable to afford new imports. However, that trend is now shifting as economic pressures mount.

Traders say demand for Nigerian-made garments has grown significantly, driven by improved quality and affordability. A clothing seller in Onitsha noted that customers now favour locally produced outfits, adding that retailers frequently restock due to high patronage.

Consumers are also adjusting their preferences. Some say they were initially surprised by the quality and finishing of Nigerian-made clothes, but have since switched as prices of imported items continue to climb beyond their budgets.

Sellers report similar changes in buying patterns. Retailers who previously focused on foreign stock say they are now increasing their supply of locally made apparel after noticing declining sales of imported goods and stronger demand for Nigerian designs.

The shift reflects a broader trend of consumers prioritising cost and value, while local manufacturers benefit from growing acceptance and improved perceptions of their products.

Source: Vanguard